PETRA Landscaping
What's in a name? Well, everything. Locking in on one was the first order of business when approached by this upstart landscaping company. The name comes from the strikingly beautiful Croton Petra plant. This plant holds special symbolism to the owner of Petra Landscaping as well as inspires them to create equally beautiful landscapes for their clients.
BRAND STRATEGY, VISUAL IDENTITY, MARKETING COLLATERAL, NAMING
The labor of love landscaping company. Petra seeks to beautify it’s environment with landscapes that are ecologically conscious and tailored to their owners needs. I worked with Petra to help clarify the vision for their visual identity and develop something suitable for endless seasons.